The Global Shopping Destination for Consumer Brands and Product Marketers

eRetailTV.com - The Global Shopping Destination for Consumer Brands and Product Marketers is an Internet  television channel and a  ‘one click’ online shopping link on over 250 location-based TV channels in the top 100 ADI markets in the US and over 75 countries worldwide created and distributed by www.WorldNetcast.com, the Internet Broadcast Network.

The  DualDirect Response™ Marketing Strategy...
 

Consider the impact of long and short form infomercials available within a dedicated online Global Home Shopping Channel and then extended with the same infomercial  TV spots available for viewing via a Yellow Pages product /service category search showing all local retail availability listings.

eRetailTV.com and YellowPagesTV.com are new marketing channels that truly redefine the business dynamics of the global Direct Response Industry, creating unique new windows of opportunity and year round presence for products sold via direct response as well as through retail channels.

Introducing...YellowPagesTV.com - Local TV Advertising within Yellow Pages Search, redefines the experience of Yellow Page usage and brings a new dimension to local advertising with a targeted platform of content for researching products and services.

YellowPagesTV.com brings enhanced quality of information and choice to the most commonly used search tool in North America. YellowPagesTV.com combines the long standing convenience of the Yellow Pages with the communications advantage, marketing focus, and viewer impact only possible with the power of TV.

YellowPagesTV.com enables the user to find what they're seeking rapidly, efficiently and without the barrier of keyboard data entry. That's right, only a mouse or keypad is required to launch and complete a local or regional search...the user easily selects location and product/service categories for any region in the US and Canada. Once a group of listings is delivered to the screen, the viewer can watch TV ads created by the local merchants who have chosen to deliver their message to prospective customers utilizing a custom TV commercial going far beyond the advertising and branding message of a text listing or even large display advertisements in the print editions of Yellow Page directories. Interactive features will also provide access to opinions from customers of the merchant advertisers as another information feature enabling more informed and faster purchase decisions.

eRetailTV.com and YellowPagesTV.com are powered by best of class technology solutions including  the Omniview operating system and Encinq Media Preference Profile technology.  Omnview Online TV is instantly viewable on a large size screen, without any downloading, spam, or spyware involved and without the need for cumbersome software such as Windows Media, Quicktime, or RealPlayer. 

The  DualDirect Response™ Marketing Strategy empowers all types of Direct Response to Retail models:

• DR hit campaign that opens retail doors

• A retail product company that uses DR to drive retail

• DR/Retail hybrid that drives both calls and retail traffic

DR hit campaign that opens retail doors:

• Campaigns developed specifically as a DR campaign. Campaigns that achieve  “home run,” status, with media budgets that grow and retail buyers seeking  to carry the product.

Companies with existing retail distribution can get new products to retail easier than companies that are going to retail for the first time. Typical DR products that go retail sell an average of five units in retail for every one sold on TV.

A retail product company that uses DR to drive retail:

• A traditional retail distributor develops DR campaign specifically to drive retail sales. This is especially beneficial for products that need demonstration and otherwise may not be noticed or appreciated on retail shelves.

A DR campaign designed to drive the product to retail usually lasts three to nine months, with the campaign peaking around the third month. That product usually is capable of selling consistently in retail for three months to a year.

DR/Retail hybrid that drives both calls and retail traffic:

• Retail distributors who blend DR advertising with their general ad budget often use a DR/Retail “hybrid” model. In this model, advertisers push retail outlets along with a “call-to-order” message.

A new platform of opportunities and a re-evaluation of existing DRTV business models follow the introduction of eRetailTV.com and YellowPagesTV.com. We welcome input and feedback from the e-retailing industry to enable us to create the broad range of alliances and partnerships to assure the optimal  benefits from the DualDirect Strategy™.
 

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